Headline and About rewritten by the LinkedIn Optimizer. Two weeks later, 5 recruiter messages a week instead of one.
The 6-second problem
Rafael was an experienced clinical research associate with a quiet LinkedIn. His profile worked if you already knew him. It didn''t if you didn''t.
The rewrite
One pass through the LinkedIn Optimizer, targeting senior CRA roles in the EU. New headline, three-paragraph About, outcome-led Experience bullets. He kept ~70% of the suggestions.
The signal
Outreach went from ~1 recruiter message a week to ~5. He took a stretch role at a top-10 CRO two months later.
> "Same career. Different shop window." — Rafael
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